18 September 2012

North American Windpower: Global Study Finds 85% Of Consumers Want More Renewable Energy

"Consumers are demanding more renewable energy in the grid." - Morten Albaek, Vestas

IMHO this is just another indicator for the suspicion that those with vested interests in fossil fuels are influencing our politicians against the overwhelming will of the people:

A new global study reveals that 85% of consumers want more renewable energy, and 49% are willing to pay more for products made using renewable energy.
The survey, performed by TNS Gallup and commissioned by Vestas, asked consumers about their preferences for renewable energy.
In addition, Bloomberg New Energy Finance’s (BNEF) Corporate Renewable Energy Index Report 2012 (CREX) found that renewable energy is also becoming more favorable to corporations. In 2011, net corporate investment in renewable power capacity outpaced that of fossil-fuel generation ($237 billion for renewables versus $223 billion for additional fossil-fuel generation).
Companies in the CREX
The CREX main findings:
  • Global investment in new renewable capacity has continued to rise. In 2011 net investment in renewable power capacity outpaced that of fossil fuel generation ($237bn for renewables versus $223bn for additional fossil fuel generation)
  • Many companies are making a significant commitment to renew¬able energy through direct investment in on-site generation (40% of renewable electricity purchases in 2011).
  • The voluntary procurement of renewable energy has grown in recent years, and this is set to continue, but the pace of growth will depend on political and regulatory support.

The GCWS main findings: 
  • 45% of consumers surveyed perceive climate change as one of the top 3 challenges facing the world today.
  • 7% believe that it is the single greatest challenge facing the world today, with only the financial crisis identified as the top challenge by more respondents.
  • 85% of consumers surveyed say they want more renewable energy
  • 74% would get a more positive perception of a brand if wind energy were the primary energy source used in its production. 
  • 49% of respondents express willingness to pay more for products made with renewable energy
  • 62% of respondents say they would be more willing to buy products from brands using wind energy
  • 52% of consumers believe that the transparency of the energy mix used in product production is too low.

Download the 2012 CREX index here
Download the 2012 GCWS study here

No comments:

Post a Comment